Kashi is owned by Kellogg, the largest breakfast cereal maker in the country. The company was founded by W.K. Kellogg in 1906 and has 31,000 employees and annual sales of $12 billion (half in the cereal category).
Kellogg markets numerous non-organic conventional breakfast cereals under the Kellogg’s brand name, including Froot Loops, Frosted Flakes, and Rice Krispies. The name Kellogg, however, does not appear anywhere on Kashi cereal boxes and appears only once (inconspicuously) on the Kashi website.
Kellogg acquired the Kashi brand in 2000, but the Kashi website continues to paint a picture of being a small company: "We are a small (after 25 years, still fewer than 70 of us) band of passionate people."
While Kashi offers some certified organic breakfast cereal options, the vast majority of its products are conventionally produced foods labeled "natural." The company does not have a commitment to prohibit or avoid genetically engineered ingredients in its "natural" products. Test results reveal that Kellogg indeed purchases genetically engineered ingredients for its "natural" Kashi products (genetically engineered ingredients are prohibited by law from Kashi’s organic products).