Weetabix
Company | Weetabix |
Company Type | Lion Capital |
Rating | ![]() ![]() ![]() |
Organic Status | Caution: only 2 of 3 cereal products is certified organic |
Website | weetabixusa.com |
Total Score | 342 |
Weetabix Food Co. is a British cereal maker, which is owned by the investment firm Lion Capital.
Weetabix Food Co. also owns the Alpen (conventional muesli) and Barbara’s Bakery (mostly “natural” cereal, with some organic options) brands.
Criteria | Points |
---|---|
TOTAL (possible score is 700) | 342 |
![]() Percentage of the brand’s product line that is certified organic.
Organic Status of Cereal/Granola by Brand | 66 |
![]() Percentage of the parent company’s products that are certified organic.
Organic Commitment by Corporate Owner | 5 |
![]() Brand’s commitment to ensuring all cereals are non-GMO.
GMO Policy (By Brand, in Cereal/Granola) | 100 |
![]() Parent company’s commitment to ensuring all of its products are non-GMO.
GMO Policy by Corporate Owner | 0 |
![]() Brand’s commitment to ensuring that hexane is not present in its cereal and granola products.
Hexane (in cereal/granola products) | 100 |
![]() Brand’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of their cereal and granola products.
Agrichemical Use (by Brand, in Cereal/Granola Products) | 66 |
![]() Parent company’s commitment to ensuring that harmful synthetic agrichemicals where not used in the production of any of their products.
Agrichemical Use (by Corporate Owner) | 5 |